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Alfreton Swimtag technology pilot extended to Ripley & Heanor

Published on Friday 13 December 2013

Following the successful introduction of SWIMTAG in Alfreton, funded by SportEngland, DC Leisure will soon be expanding the scheme to members of their other two Amber Valley centres in Ripley and the William Gregg VC Leisure Centre in Heanor.  

Not heard of SWIMTAG?  It's simple - swipe your membership card at the SWIMTAG docking station in reception and pick up your wristband. 

Swimtag Alfreton SwimmersIt is lightweight and robust and there are no buttons or displays so it's easy to use.  Battery powered transmitters installed around the pool detect and record your freestyle, backstroke, breast stroke and butterfly lengths.  The data is uploaded to your own personal SWIMTAG online account when you return the wristband.

Andrew Burrows, an Alfreton Leisure Centre member, is a big fan of Swimtag.  He says:  "I think the SWIMTAG system is a superb motivator.  I've sent the link of my current challenge - the Straits of Gibraltar - to family, friends and work colleagues so they can see how I am getting on and hopefully give me encouragement."

"I was absolutely whacked when I got home last night after swimming but the email saying I had done a personal best cheered me up no end.  I am very grateful that SWIMAG is included with an Alftreton swim membership."

DC Leisure Logo

Chris Bexton, Contract Marketing Manager from DC Leisure says: "You can monitor your calories, distance, time, strokes and much more.  You can see whether you’ve burnt off all of your Christmas dinner with its calorie counter."

"Apps like Strava have proved hugely popular with cyclists and runners.  We think this will prove equally popular with swimmers because you can even challenge yourself against friends and other pool users and engage with other SWIMTAG users in the online communities on Twitter or Facebook."

SwimTag BlokePeter Sharkey, Alfreton Leisure Centre Manager, says: “I encourage all my members to have a go with SWIMTAG.  It’s a great motivational tool that helps you to record and track your swims.  It’s really easy to use. 

"There are some great swim programmes and challenges if you want to improve your performance or push yourself a little further but otherwise it’s a great way to simply log the distances you complete on your regular swim.”

Swimtag dockUse of SwimTag within DC Leisure's centres is complimentary with all memberships.  Call to ask for an Aquatic Advisor to help you get started with SWIMTAG or visit Reception to find out more.  For more information check out

Watch SWIMTAG in action on Alfreton Leisure Centre's Youtube channel 

Thanks to Active Derbyshire for this article, original article at

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