Amber Precast strengthens with brand refresh.
Amber Precast Group, the Alfreton-based manufacturer of bespoke precast concrete, has cemented new foundations by rebranding the business.
As a single-source manufacturer with over 25 years’ industry experience, Amber Precast is renowned for producing a wide range of architectural, structural, and glass fibre reinforced products for the housebuilding, construction, civil and nuclear sectors.
The brand refresh includes a new look, a restructured offering and a new website, and is designed to strengthen the business as it moves into the future.
Amber appointed industrial marketing specialists Armstrong to lead the design and development work. The full-service agency from Chester is experienced in corporate rebranding and developing collateral for manufacturing companies.
Mark Johnson, Amber Precast Managing Director, said: "We’re very pleased with our new positioning. The Amber Precast brand has been thoroughly modernized, reflecting our true status within the industry, and, moving forward, we are now well-positioned to serve our clients with a ‘one stop’ solution for all precast concrete product types.”
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